The event shortly
This opportunity to learn from an industry giant is a unique chance to provide you with inspiration and insights that will propel you forward on your own entrepreneurial journey. For this reason, people who cannot take part in the Techstars Startup Weekend St.Gallen also have the opportunity to take part in Jean-Claude Biver’s key note speech.
Friday, April 26, 2024
5:45 p.m. – 7:15 p.m
English
Jean-Claude Biver is one of the rare few individuals who indisputably influenced the course of Swiss watchmaking history. After reviving Blancpain – everyone remembers the now legendary slogan “There has not been a Blancpain quartz watch since 1735. And it will never exist” – he built the marketing of Omega’s marketing with the development of new and very successful products and the recruitment of prominent brand ambassadors such as Cindy Crawford and James Bond 007. In 2004, he took over Hublot , which he transformed into an international success. His strategy: “Go where the potential customer is” has made Hublot, notably, the first luxury brand to enter in the world of soccer. In 2014, he was appointed President of the LVMH Watches Division, and also headed TAG Heuer and Zenith . In 2023, he decided to launch his own brand with his son Pierre, to pass on his experience, and because “you never retire a passion”.
Marc Mächler is head of the finance department of the canton of St.Gallen and has been a member of the St.Gallen government council since 2016. He previously held various positions at UBS. Mächler studied economics at the University of St.Gallen.
