We are delighted to offer our tenants, partners and our network the exclusive LinkedIn workshop with LinkedIn Ambassador Klaus Hengstmann.
Since the 360Brew update in November 2025, LinkedIn no longer rewards reach through mass, but clarity, relevance and genuine interaction.
In this Best Practice Masterclass you will learn in 5 days, in 3 modules, how to continuously optimize your LinkedIn presence for a successful 2026.
The event offers you the opportunity to gain valuable insights into the most important LinkedIn trends and developments and to exchange ideas with other participants from the SIP network.
Program
MODULE 1
LinkedIn Trends & Success Criteria (Basics):
Your profile is your digital stage: In this module, you will build a presence that not only informs customers, investors and partners, but also convinces them. Find out how your LinkedIn profile will not only be found but also classified as relevant after the new LinkedIn algorithm update in November 2025 – and how you can gain improved visibility with just a few small optimizations for 2026
2 days, January 14 and 15, 2026
MODULE 2
LinkedIn Content Management & Performance (Advanced):
You will learn how LinkedIn will better reward your content in 2026 and how to build relevant reach and real relationships for you week after week through targeted posts, comments and formats.
2 days, February 04 and 05, 2026
MODULE 3
LinkedIn Lead Management (Professional):
They optimize their LinkedIn performance with innovative AI tools.
1day, 04 March 2026
2 days, January 14 and 15, 2026
2 days, February 04 and 05, 2026
1 day, March 04, 2026
499.00 CHF
Switzerland Innovation Park East
Lerchenfeldstrasse 3
9014 St.Gallen
The masterclass is aimed at tenants, partners, start-ups, research and innovation founders from Switzerland Innovation Park East who want to use LinkedIn to attract customers, approach investors and position themselves for growth.
