{"id":33825,"date":"2026-02-27T16:09:44","date_gmt":"2026-02-27T15:09:44","guid":{"rendered":"https:\/\/innovationspark-ost.ch\/?p=33825"},"modified":"2026-03-11T16:39:28","modified_gmt":"2026-03-11T15:39:28","slug":"green-days-2025-sustainability-as-a-competitive-advantage-for-smes","status":"publish","type":"post","link":"https:\/\/innovationspark-ost.ch\/en\/green-days-2025-sustainability-as-a-competitive-advantage-for-smes\/","title":{"rendered":"Innovation Forum 2026 makes AI transformation tangible for SMEs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33825\" class=\"elementor elementor-33825 elementor-33824\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e2cf63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e2cf63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb82394\" data-id=\"cb82394\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-295c1df elementor-widget elementor-widget-heading\" data-id=\"295c1df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Artificial intelligence is no longer a topic of the future, but increasingly a competitive factor. On February 26, the Innovation Forum 2026 took place at Switzerland Innovation Park East with over 100 participants. The focus was on the question of how artificial intelligence (AI) is having an impact in practice: as a building block for value creation, as a driver for more efficient processes and as a change in collaboration between people, data and technology.  <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e419d3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e419d3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45f98d7\" data-id=\"45f98d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-665b078 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"665b078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marc Holitscher, National Technology Officer at Microsoft Switzerland, categorized the current development as a strategic location issue: &#8220;Artificial intelligence is a tool that enables teams to work more efficiently and make better decisions.&#8221; The performance of AI has increased significantly, while the costs per application have fallen considerably &#8211; a development that is further accelerating its widespread use.<\/p><p>The fact that AI has arrived in corporate practice in Eastern Switzerland was demonstrated in the breakout sessions with concrete application examples from various industries. Companies reported on applications in process automation, data-based decisions and the optimization of customer interactions. Karl M\u00fcller and Claudio Minder put it in a nutshell: &#8220;It used to be brave to use AI &#8211; today it&#8217;s brave to work without it.&#8221;  <\/p><p>Beat Kronenberg, CEO of FC St.Gallen, showed that data-based approaches are also effective in an environment rich in tradition. Added value is created, for example, in visitor management, in the analysis of fan needs and in the evaluation of performance and player data. His conclusion: innovation and tradition complement each other when technology is used to support people and organizations.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence is no longer a topic of the future, but increasingly a competitive factor. On February 26, the Innovation Forum 2026 took place at Switzerland Innovation Park East with [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":33829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[206,115,113],"tags":[],"class_list":["post-33825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-innovation-hub-en","category-generally","category-press"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Innovation Forum 2026 makes AI transformation tangible for SMEs - Switzerland Innovation Park Ost<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovationspark-ost.ch\/en\/green-days-2025-sustainability-as-a-competitive-advantage-for-smes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation Forum 2026 makes AI transformation tangible for SMEs\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence is no longer a topic of the future, but increasingly a competitive factor. 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